Who are Oriah clinics?
Oriah Clinics is the result of years of dedication, trial and error, and a genuine passion for helping people feel confident in their skin. Sam, the face behind the brand, began his journey in aesthetics back in 2018 after spending 11 years working in the NHS as an Operating Department Practitioner. What started as a personal venture into the world of facial aesthetics eventually evolved into Oriah Clinics—a clinic built on expertise, results, and trust.
Like many, we’ve been down the frustrating road of hiring ad agencies that promise the world and deliver very little—wasting thousands in the process. After years of disappointment, we took matters into our own hands. We now specialise in tailored facial rejuvenation treatments and have cracked the code to Meta Ads, along with the key pillars needed to build a powerful brand and a loyal client base that keeps coming back.
We created this course because we’re passionate about sharing what actually works—so you don’t have to make the same painfully expensive mistakes we did. Our goal is to empower other aesthetic professionals to grow with clarity, confidence, and control.
What you will learn
During this course, you’ll gain a complete, easy-to-follow blueprint for scaling your aesthetic clinic using the exact strategies that work in today’s digital landscape. You’ll learn how to clearly define your niche so you can attract the right clients who value what you offer—and stop trying to be everything to everyone. You’ll discover how to create consistent, engaging, and educational content that builds trust, positions you as an expert, and keeps your audience warm and ready to book. Then, we’ll demystify Meta Ads Manager and show you exactly how to set up your account the right way—no tech overwhelm, no guesswork. You’ll be guided step-by-step through creating and launching your first Meta ad, including all the essential settings most people miss. Plus, you’ll learn how to monitor your ad’s performance, recognise the early signs of ad fatigue, and make the smart tweaks that keep your campaigns profitable and effective. Whether you’re just starting out or looking to finally get consistent bookings, this course gives you the tools, structure, and confidence to grow your clinic with clarity and intention.